Energy Crunch

GreenHouse Gas

Energy conservation is a cornerstone of Kendall-Jackson’s sustainability program. Electricity production is responsible for 35% of all U.S. Green House Gas (GHG) emissions. That means generating power contributes nearly twice as much pollution as all the cars, planes and other forms of transportation in the world.

North Americans alone consume 2.3 trillion pounds of coal each year to generate electricity, which is 18 pounds per day per person. Or to put it another way, a single train carrying that much coal would be 102,000 miles long and reach almost half way to the moon.

(Check out Chris Jordan’s Website and click on the photo to get a better sense of scale.)

I’m not making this stuff up – it’s real. Now don’t get me wrong, I’m not the doom and gloom type, I’d rather spend my time trying to find solutions to problems, but I came across this info and it kind of blew my doors off so I thought I might share it.

Here at Kendall-Jackson we’ve followed a three-step progression to most effectively save energy across all of our operations. It’s kind of like the reduce, reuse, recycle motto you might know for waste materials, but this one’s for energy:

Conserve by simply eliminating wasted energy — turn off office equipment at night and use cold water instead of hot.

Optimize equipment by updating our process to best use the efficient gear we have and then retrofit old, inefficient equipment with new technology.

Produce renewable energy on-site or buy it from third parties.

You might think the first thing to do is to put some solar panels on the roof. Turns out, that’s the last project we should work on after we’ve found every opportunity to reduce the amount of energy we use. This way we’ll need fewer solar panels, in turn requiring fewer natural resources to build those solar panels.

So, we started with conservation and optimization. We performed detailed audits of our buildings, equipment and processes to find every opportunity to save energy; we next recomissioned and retrofitted our buildings.

Recommissioning — or fine tuning — our equipment and processes essentially sets the efficiency clock back to save energy without having to buy lots of new gear. Over time our wineries change from how they were originally designed and built. After 10, 15 or even 20 years almost nothing is operating the way it was originally designed.

We feel pretty good about our early results. We’re now reducing our GHG production by over 6,600 tons per year. Check out this chart to see where we made the most significant energy savings.

CATEGORY: Sustainability

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  • Julie C.

    What type of clean energy options do you see for the wine industry in the next five years?

    • Robert

      Hi Julie,
      It seems like when most wineries think renewable energy – they go straight to solar photo voltaic (PV). That can make good sense; especially since most wineries are located where the sun shines a lot. On the other hand, many wineries don’t have enough space for PV to significantly offset their energy use (without a flat roof like an office building – open ground is needed – right where expensive vineyard land is). We were actually close to installing PV and then the financial markets changed; were hoping to get our first project done later this year.

      We’ve actually been seriously exploring a couple of more advanced technologies. Solar Cogeneration ( is looking really good for us. It produces both electricity and hot water from solar energy, which is “cool” for use since we use a lot of hot water for cleaning.

      Another is Geothermal Heat Pump system ( It’s well suited to our refrigeration needs for wine. Below 10 feet ground temperature is pretty constant at 55-60 degrees all year. During the summer ambient temps are higher than the ground temp and you pump warm water into the ground in long tubes. When it comes up again – it’s cooled off to 60 degrees and we would use it to cool our wine. In the winter the process is reversed. What we wind up with is using Mother Nature to keep our wine at a perfect 57 degrees – at least that’s what we’re hoping!

      We pushing hard on all three fronts and hope to have projects installed later this year – stay tuned!

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5007 Fulton Road
Fulton, CA 95439
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241 Healdsburg Ave
Healdsburg, CA 95448


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